What Is a GPT—and Why Interior Designers Should Start Using Them Now

If the idea of “using AI” sounds overwhelming or overly technical, you’re not alone. But what if I told you there’s a tool that can help you write your brand messaging, price your services, respond to clients, and create content—without needing to be tech-savvy or start from a blank page?

That’s where GPTs come in.

Let me explain.

So… What Is a GPT? 

GPT stands for Generative Pretrained Transformer—but don’t worry, you don’t need to remember that. Think of a GPT like a super-smart assistant that helps you write, plan, brainstorm, and polish your ideas. You give it a prompt (like “Help me write a mission statement”), and it gives you back thoughtful, relevant, often quite brilliant suggestions.

You’ve probably heard of ChatGPT—that’s the platform that powers GPTs. But what’s exciting is that we can now create custom GPTs, designed specifically for the way interior designers work.

Watch the video to find out more: 

Why Should Interior Designers Care?

Because your time is limited—and your brain is full.

As designers, you’re already juggling projects, clients, sourcing, quoting, and emails. On top of that, you’re expected to be a marketer, copywriter, strategist, and admin manager.

That’s not realistic.

That’s where GPTs can help.

How GPTs Support the Design Business Workflow

The custom GPTs I’ve built are designed to help interior designers with the business side of their studio. Not the fun styling part—but the part that actually keeps your business running.

Here’s what they can help you do:

• Write Your Brand Language (without second-guessing every word)

• Price Your Packages (based on clarity and structure, not guesswork)

• Respond to Clients Quickly (with professional, polished responses)

• Plan Your Services (and communicate what’s included clearly)

• Create Captions or Content (without the “what do I even say?” freeze)

Instead of staring at a blank screen, you get a helpful assistant guiding you step-by-step—asking smart questions and helping you shape your ideas.

You’re Still in Control (The GPT Doesn’t Replace You)

A GPT is not about removing your voice or creativity. In fact, it’s the opposite—it helps you express it faster and more confidently.

You always have the final say. But you don’t have to do everything from scratch.

How I Use GPTs in My Programs

In my 12-week coaching program, Design for Success, I teach systems, strategy, and structure. And now, GPTs are woven into that workflow.

Instead of just learning what to do, you’re getting tools that help you actually do it—right inside your business.

You’ll be able to:

• Write bios that sound like you

• Clarify your brand values

• Send better emails in less time

• Build packages that actually sell

It’s like having a strategist, copywriter, and business coach in your back pocket—whenever you need them.

Want to Try One?

Start with Brand Bank GPT, contained in Brand Bank for Interior Designers —my system  to help you create  your brand identity with confidence and clarity.

If you’re curious about using AI in your business—but don’t want to spend hours figuring it out—this is your first step.

Final Thought: You Don’t Need to Be “Techy”

You just need the right tools—and a guide who knows how to use them.

I’m here to show you how to bring smart systems and AI tools into your business so you can stop reinventing the wheel and start working more strategically.

Because when your business runs smoothly, you can focus on design. It's what you do best, after all.   

Check out the video below to find out how you can make your own GPTs.